Steve Jobs Sez

“A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”

“You know, the “tablet PC” did not invent the modern tablet PC, it crashed and burned. The modern tablet PC is the iPad.”

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

“We’re getting to the point where everything’s a computer in a different form factor. So what, right? So what if it’s built with a computer inside it? It doesn’t matter. It’s, what is it? How do you use it? You know, how does the consumer approach it? And so who cares what’s inside it anymore?”

“Even Google is telling the tablet manufacturers no tot use their current release, Froyo, for tablets and to wait for a special tablet release next year. What does it mean when your software supplier says not to use their software and what does it mean when you ignore them and use it anyway?”

“Innovation distinguishes between a leader and a follower.”

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

“To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.”