Steve Jobs Sez

“The great thing is that Apple’s DNA hasn’t changed. The place where Apple has been standing for the last two decades is exactly where computer technology and the consumer electronics markets are converging. So it’s not like we’re having to cross the river to go somewhere else; the other side of the river is coming to us.”

“The things I’m most proud about at Apple is where the technical and the humanistic came together, as it did in publishing for example. The Macintosh basically revolutionized publishing and printing. The typographic artistry coupled with the technical understanding and excellence to implement that electronically… It was the combination of those two things that I’m the most proud of.”

“The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That’s over. Apple lost.”

“We may get buffeted around by the waves a little bit, but we’ll be fine, and stronger when the waves recede in the future.”

“There’s nothing wrong with big companies. A lot of people think big business in America is a bad thing. I think it’s a really good thing. Most people in business are ethical, hard-working, good people. And it’s a meritocracy. There are very visible examples in business of where it breaks down but it’s probably a lot less than in most other areas of society.”

“Real artists ship.”

“We do, I think, very good hardware design; we do very good industrial design; and we write very good system and application software. And we’re really good at packaging that all together into a product. We’re the only people left in the computer industry that do that.”