Steve Jobs Sez

“You know, the “tablet PC” did not invent the modern tablet PC, it crashed and burned. The modern tablet PC is the iPad.”

“It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too.”

“There’s a very strong DNA within Apple, and that’s about taking state-of-the-art technology and making it easy for people, people who don’t want to read manuals, people who live very busy lives.”

“I’ve always wanted to own and control the primary technology in everything we do.”