Steve Jobs Sez

“Software is the user experience. As the iPod and iTunes prove, it has become the driving technology not just of computers but of consumer electronics.”

“you’re never going to invent everything. But what’s the primary technology? And what’s the concept of the product? Where does the conceptualization come from? I guarantee the 1.8-inch hard drive was not invented for iPods. But that’s not the primary technology in an iPod.”